Why Social Media Is Important For Business Marketing?

It does not matter if your business is a small local store or a large national company because, at present, if your brand does not appear on the Internet, then it does not exist. That's how resounding it is. For this reason, we present the 10 reasons to use social networks in your company and thus get the most out of it. Are you looking for Digital Marketing Services in Dubai? Call us today! 

Digital Marketing Services: 10 reasons to use social networks in your company

Social networking platforms are an essential piece of business marketing strategy to increase the recognition of your brand. And, with Digital Marketing Services, you attract your potential customer, which translates into an increase in your sales.

The reasons to use social networks in your company are prowling the popular social networks such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest.

To date, there are already more than 4 billion people who use the Internet worldwide, which represents a high 55% of the entire population, which reaches 7,593 people and of which:

•    55% live in urban areas, and 53% have Internet access.
•    42% of these people use social networks, that is, about 3.196 billion.
•    2.958 billion people use social networks on mobile phones, 39% of the world.

Today, nine out of ten companies are already on social networks to do content marketing, and 64% of them use them to investigate the state of markets and competition. In contrast, 50% say that the use of networks Social has helped them increase their sales and gain new customers.

On the other hand, it is also an indisputable fact that more people follow brands on social media than celebrities. So if you don't take advantage of this social phenomenon, you are losing a fast, cheap and effective way to reach almost half of the world's population.

If you have followed us for Digital Marketing Services in Dubai, we reward you with a summary of 7 reasons to use social networks for business marketing.

Let's get started!

To begin with, and contrary to what many think, one of the primary reasons to use social networks is that all the time we spend on social networks is an investment.

1. Construction and humanization of your brand

The first of the reasons to use social networks for your business is a matter of logic because with half of the world's population using them, they are a safe place to reach new, particular customers. 60% of Instagram users have assured that they discover new products with the application.

In addition, with Instagram, you can refine your brand with the ability they have to create a real human connection. Because regardless of which sector your brand is in, social networks offer the opportunity to establish it as a model of thought on issues related to your niche. The latter is achieved by a social network such as LinkedIn. 

2. Growth and increase in sales

With the correct use of Digital Marketing Services, one of the most important reasons to use social networks in your company is to increase the traffic to your website considerably. You do this by sharing excellent content from your blog.

This is supported by lead generation because social media offers a simple, low-engagement way for potential customers to express interest in your business and / or products. Lead generation is one of the most important reasons to use social networks in your company. Many of them offer advertising formats specifically designed for this purpose.

3. Content creation and distribution

Marketing decision-makers revealed that the content promoted by Adobe were 50% more likely to see Adobe as the future of digital marketing and 79% more likely to agree that Adobe could help them optimize the spending on media. This, of course, coupled with a content marketing plan.

Also, as people start liking, commenting and sharing your social posts, your content is exposed to new audiences: their friends and followers, making your quality content spread across the Internet. This is beneficial because they show an existing connection to your brand. 

4. Communication

Another reason to use social networks for your business is reputation management because your customers are already talking about you on social networks. So if you or your brand is engaged, you can get a lot out of word of mouth. 

If you have a crisis, no matter how small, silence is not an option because it can have a devastating impact on your niche. Social networks allow you to interact directly with customers, because unlike traditional media on these platforms, there is two-way communication.

5. Get information

It is one of the significant reasons to use social networks in your company to monitor the conversations relevant to your brand. Learn about your customers, calibrate the sentiment around your brand, survey the competition and keep up with the news of your sector. Just these options are enough.

All major social networks offer analytics that provides demographic information about the people who interact with your account, which can help you tailor a strategy to better speak to your audience and understand the opinions they have about you with their mentions, full of feelings-be it positive or negative. The same goes for what people say about your competition.

6. Advertising

Social ads offer powerful targeting options so you can reach the right audience and get the most out of your budget. Marketers have embraced this, and it is estimated to spend twice as much on Facebook ads as on newspaper advertising.

With ad targeting options that include demographics, geography, language, and even online behaviors, you can create targeted messages that speak better to different groups of potential customers and only pay for the exact viewers you want to reach.

7. Improve communication with your customers.

It is increasingly important to focus on the consumer and focus on knowing and meeting their needs. Today's consumer is demanding and has a lot of information, so they also have more bargaining power. All these variables make it vital that companies have social networks to exchange information with customers.

8. Direct contact with the client

Social networks allow us to establish a deeper and more direct relationship with the consumer since they will contact them directly and get to know them better.

9. Include purchase option

Social networks allow you to include purchase options. This is very useful because it will attract a large number of users and make part of them decide to buy directly online, especially current customers.

10. Test ROI

Finally, the last reason to use social networks in your business is to demonstrate the return on investment. It is a challenge for marketers because it is possible to see the full impact of their activities on these platforms, from commitments to purchases.

Author Bio



Iftekhar is the founder of BusyBlogies, a content marketing strategy expert. He is a veteran of creating and managing digital content to build relationships for organizations and individuals. @iftekhar_ash