Who in Their Right Mind Would Invest in SEO???
Today, many marketers rely on digital marketing strategies like search engine optimization to gain traction in the online world. The only problem is that SEO campaigns are costly, and some businesses opt for other marketing strategies to cut expenses. Many business owners ask, “Is SEO worth the money,” because the other marketing strategies are cheaper than SEO while still being able to do their job of marketing a business’s services.
SEO online marketing techniques effectively drive quality traffic to a site by optimizing the website using relevant search phrases and the users’ search intent, allowing it to end up in the first pages of the search engine results pages. The campaign takes time to produce results, but it is a reasonable investment for long-term results.
It stands to reason that a site on the first pages will get more clicks and allow more people to interact with the site. However, this does not immediately mean that businesses will invest in SEO since it is not the only marketing strategy that places a website on the first pages. A Pay-Per-Click campaign can instantly put a site on the first page faster than how long an SEO campaign usually takes. Some business owners may be content with this. Still, consumers usually trust naturally ranking sites more than those with the word "ad" beside the search result.
SEO also generates a remarkable return on investment once the site ends up on the first pages, even more than PPC. Once the website lands on the first page, it can bring long-term success to the business since it is rare for a site to lose its ranking, especially when the business continues the digital marketing campaign. If the business wants to have long-term success, they need to invest in SEO unless they are content with limited success.