1. Site Architecture and Navigation
Website navigation structure is a top priority for any website owner because when visitors come to your site and they can’t find what they want, they will likely to leave the site. This makes the reason behind increasing your bounce rate, as well as the min number of pages, were viewed. It’s your responsibility to give easy and fast access for the users. If you provide this type of scenario, this will automatically increase your ranking in the major search engine results.
A well-designed website reflected in clear navigation that is useful to the visitors find what they want from your site, if they find, might be they’ll come back to your site and this helps to improve SEO ranking.
2. Mobile Optimization
According to a report, Google gives priority and improve ranking to those sites who have mobile-friendly; also Google search engine improve their ranking.
There are several users who spend their max time on mobile devices, similarly, Google favours those websites who have mobile-friendly and mobile optimization for the users and the search engines. It’s so important for B2B marketers. The study suggests, 77% of executives use their smart devices to research a product or service for their business and 55% all searches come from only mobile devices.
3. Social Sharing
Social sharing is one of the main factors to improve your search engine optimization (SEO) ranking. The number of Facebook shares, Tweets, posts that you shared and other social media mentions can improve your website SEO rank. Sharing or promoting your content on social media gives you a chance to increase your rank higher on searches.
According to a report, around 43% of users have purchased a product after sharing on Facebook, Twitter or Pinterest. A company can get organic traffic by 15% in just 2 weeks after running a social media campaign.
4. Different Multimedia
Use different multimedia to share videos, images, slideshows and audio can help to increase the user experience and it allows to convey your information in a way that most suited to your ideal site visitors. It is a sign of quality content to search engines because you have to put a lot of effort into work to make your content attractive and useful.
In these days, video marketing is one of the major for attracting and driving user engagement. Those websites who use videos can achieve 4.8% higher conversion rate related to another website who don’t use videos.
5. Broken Links
You will see a 404-page error when clicking on a link. Broken links can also a sign to decrease your SEO ranking. So, make sure don’t lose your concentration to make your link proper. If you want to increase your website visibility and ranking you have to do proper work on it to taste such a level.
6. Contact us Page
According to a report, those websites who have contact information considered to be more trustworthy and it might a higher rank by search engines. Adding a contact us page on your website increase the reliability and existence of you make a good sign. It’s found a well-designed contact form increases user participation in a company’s online presence. It helps to increase the opportunities, improve customer services and much more.
Conflict Between Usability and SEO Practice
In the most number of cases, elements that contribute to good usability also improve SEO ranking whatever there are instances when conflict may occur:
- Many writers try to put lots of keywords in a site to get SEO rank but make sure quality content is more useful for you rather than putting keywords or phrases.
- Keyword density should remember whenever you'll go for adding keywords on your content
- Outbound links also play a vital role in SEO, but it shouldn't be too many because then it distracting your content at hand, it can impact the reader’s experience.
One thing you should keep in mind, always go for the right path whatever you want to do. Similarly, SEO has lots of things undercover you have to do all but in a positive way. Don’t try to push hard because it may be a disaster for you and you got a negative sign for your project or a website.