Effective Element of an Ecommerce Website

With online sales growing rapidly and Australians expecting to increase spending by about $10 billion in the next 5 years, more and more goods are making their way onto the web. 

More than 80% of consumers depend on the internet to make purchases, so have you looked at selling your services and products online?

As a business owner, if you don’t already have an e-commerce website, then look at how you can transition your products online using new ecommerce website design and ecommerce seo packages.  If you’re a business that is truly serious about ecommerce then you should have your own website, as this tool will open the door to many more opportunities to increase sales, visibility and introduce you to new markets.
E-commerce website design by Dricki doesn’t just offer mobility and convenience when it comes to web design, we want to also look a building businesses a website that also attracts new customers. Which is one of the main reasons why more and more businesses are shifting to e-commerce from the traditional brick and mortar stores?

If you are selling products and your business hasn’t joined in the e-commerce bandwagon, then it’s time that you jump online and get started.

However, before launching your website, make sure you have these elements working effectively to better succeed online:

User Friendly Navigation

The success rate of your E-commerce website relies on how user friendly your website is. It is most important that your website should be is to navigate to avoid losing visitors and to reduce your bounce rates. Be sure that each of your website pages gives your visitors an easy way to find essential pages such as home, shopping cart & contact details. Bad navigation affects your search rankings, discourages customers and even affects your conversion. Meanwhile, rewarding user experience can boost your business sales, because 86% of customers are happy to pay up to 25% more for better customer experience. It is said that a customer is 4 times more likely to go to your competitors if they experience service related problems.

Image and product description

Everyone knows that it is true that online purchase provides mobility and convenience; it has its fair share of drawbacks. Consumers cannot physically check your products for quality. This is why it is necessary that you provide images from different views and perspectives. Make sure that you are descriptive with your products and provide important details such as size, colours, textures, features, and so on. This is to increase your customers’ confidence in your products as well as your company as a whole. If you are a distributor or a reseller of certain products, refrain from using your manufacturers’ product description. Come up with fresh and unique content to increase your page rankings and must be noticed by your potential customers.

Easy Shopping Cart and Checkout Process

Make sure your web developer designs a great shopping cart and checkout process experience to minimise abandoned shopping carts. No matter how awesome your services and products are, most of your customers don’t have much time to figure out your website. More so, your shopping cart page must have the needed elements such as payment options, the ability to add more products and to change quantities. Adding items must be easy and intuitive. See it, that your shopping cart page layout is unique, simple and coherent.  In 2019, the average documented online shopping cart abandonment rate is 69.91%, costing costs e-marketers about 2 to 4 trillion per year.

Call to Action

Besides using crafted marketing words, make sure that your CTA buttons are visible to your customers and placed strategically throughout your website.  For instance, did you know the 3 best colours to use with CTA buttons are red, green and orange or yellow and the three worst are black, white and brown. Remember, the overall goal of your e-commerce website is to generate revenue.

Besides these 4 important elements that we have mentioned, another great benefit to an e-commerce website is if you can offer 24/7 customer support on your site. This will help your potential shoppers throughout the duration of their shopping experience. Not only will this increase conversion and minimise bounce rate, but it will also improve customers’ trust and encourage re-purchasing.

Author Bio



Iftekhar is the founder of BusyBlogies, a content marketing strategy expert. He is a veteran of creating and managing digital content to build relationships for organizations and individuals. @iftekhar_ash