A Digital Marketing Action Plan Comes to Rescue in This Time of Pandemic

The Covid-19 pandemic has struck the world and shaken businesses on a very massive scale. Many of the businesses were encouraged to stop their nonessential functions because of social distancing to stop the virus spread.

Both small and big businesses missed their financial targets and survival was a new reality. 
The pandemic taught the value of digitalization to the world and how technology can help many survive.

Marketers switched their focus to online marketing to acquire and retain customers. It is still a challenge for many businesses to keep their audiences engaged online.

Never have we been dependent on Zoom or Amazon to simply get through our day. This means that digital marketers had to make decisions that will help to use new technologies to their advantage.

Importance of Digital Marketing

Any business small or medium or even start-ups are dependent on digital marketing. It has to power to improve the sales and marketing processes that were earlier used only by big companies.

Today in this ever-changing technological world mobile searches are used more than desktop or laptop searches. Content has become the ruling king and it is becoming one of the main reasons for the increase in revenue for businesses. Content is the brand of any platform for digital marketing.

Digital marketing has become the popular stream to step into the highly competitive world of business. 

To increase customers and to make your business a supreme leader, digital marketing is one of the leading ways to be developed.

By using digital marketing you can reach such a vast audience locally and globally cost-effectively and measurably. Compared to the traditional marketing methods you can reach out to more customers for less amount of money. Getting to know your clients and allowing them to know you as well helps in creating brand loyalty.

Digital Marketing Action Plan To Rescue In This Time Of Pandemic

At this time of digital transformation if your business does not have any strategic marketing plan then you will end up suffering from problems. You will have to optimize your marketing strategies so that you can win more and more customers for example using local SEO for hotels.

You need some digital marketing action plans that can rescue your company at this time of the pandemic, some of which are:

Develop local SEO – The pandemic has forced people to look for services and products in and around their vicinity. They do not want to travel far to meet their needs by risking their lives. This is where the local SEO like the local SEO for hotels comes into the picture so that people can connect with them and get the best of their services. By developing your local SEO you can target the local clients as well and reach out to those people who are having immediate requirements. Incorporate searches for places “near me” as this will drive in more traffic to your website and make you easily available for the customers.

Get noticed on social media – After the pandemic forced people to be confined to their homes there is an increase in the number of people using social media accounts. This allows you to use your social media platform innovatively so that you can build up confidence and credibility among your clients. You can start an awareness campaign and help people who are need in of help. Show them that during this time of pandemic you can stand united. This will help create goodwill for your brand. To keep them attracted come up with special Click here offers by creating and sharing engaging content. Maximize your brand visibility by posting on all the social media channels.

Boost up your rankings - As the pandemic has forced people to minimize their life to be restricted within their homes, they have adapted to a new way of living. With more free time to spend and with their smartphones in hand people have started to search for things that interest them more than ever before by using Google, Bing, or other search engines. Thus, this is the right time to boost up your SERP ranking by optimizing your SEO. Try to get to the top of the search engine results including the local SEO for hotels.

Pay-per-click advertising – This is one of the best times to benefit from advertising because people are spending more time surfing the internet than ever before. Investing in pay per click here will prove to be a smart decision to gain an advantage over your competitors. This way your brand can attract more traffic and conversions.

Rework on your communication strategy – People’s priorities and now schedules have changed all thanks to the pandemic. The previous communication strategy that you had been following may not work right now. This means that you must redo your content altogether and focus more on the articles that will cater to the doubts, fears, and questions arising due to the pandemic. To do all this you will have to take the time to get to know your present audience more. The best way to do this is to send out an email survey asking about their current priorities and desires. Make it an easy to answer session by keeping the questions open-ended. This way you may be able to discover a few important nuggets of information about your clients.
Working out the right strategies and action plans when you need them the most is one of the important things for the growth of your business. You know what is best for the growth of your company so provide the best services and products to help you incline more towards the growth slope.

Final words

The Covid-19 pandemic has drastically changed the lives of people globally. No one knows when the world will return to its normal state. 

Keeping a positive mindset will help in channeling our energies in the right direction during this pandemic.

Try and increase your brand exposure by investing your efforts and time into digital marketing. 
This will ensure that your business and your brand will flourish and continue to remain in the eyes of your customers despite the current situations.

Author Bio



Iftekhar is the founder of BusyBlogies, a content marketing strategy expert. He is a veteran of creating and managing digital content to build relationships for organizations and individuals. @iftekhar_ash